The Ultimate Guide To Krispy Kreme Rewards

With Krispy Kreme Rewards you earn ‘Smiles’ to spend on various goodies. Smiles replaced the older loyalty scheme, Friends of Krispy Kreme a few years ago. Here are all the details.

Krispy Kreme Rewards offer a nice little future saving and it’s great that you can earn them from supermarket Krispy Kreme cabinet purchases too (see how below). Use JamDoughnut (referral code CTUI) for instant cashback - Andrew Young (Capital Matters Editor)

Related: Boots Advantage | Co-Op Rewards | Costa Club | LEGO Insiders | M&S Sparks | Microsoft Rewards | Morrisons More | Nandos Rewards | Nectar Points | Subway Rewards | Tesco Clubcard

How Do Krispy Kreme Smiles Work?

You earn Smiles on all your Krispy Kreme spending. You earn 10 Smiles/£1 Spent in store, online or using Krispy Kreme Cabinets.

If you’re using a cabinet (eg. when you’re shopping at Tesco), you’ll see a letter and number code (not the box barcode) under the front flap of the box. Once you’ve bought your Krispy Kreme, you can head into the Krispy Kreme Rewards app, tap ‘Box Codes & Receipts’ and enter the code. It may take 15 minutes to appear in your account so don’t worry if the Smiles don’t appear right away.

You can’t currently earn Smiles when you buy Krispy Kreme through UberEats, Deliveroo or JustEat.

If you were previously a Friends of Krispy Kreme member your account will have been switched to the new programme. Your membership number and existing offers will have been transferred into Smiles.

Find your nearest Krispy Kreme using the UK Store Locator.

What Can You Spend Krispy Kreme Smiles On?

Check the table below to find out what you can spend your Smiles on. You’ll also see how much money you’ll need to spend to earn that reward (at the rate of 10 Smiles/£1 Spent).

These aren’t the only rewards that will be available. Krispy Kreme have stated you can also get personalised rewards, VIP experiences and new flavour sneak-peaks, so look out for them on the Rewards section of the app.

Reward Smiles Amount Spent To Earn
Original Glazed Doughnut 100 £10
Any Single Doughnut 150 £15
Hot Drink 150 £15
Bites Box (8 Original) 300 £30
Any 3 Doughnuts 400 £40
Any 6 Doughnuts 700 £70
Original Dozen 800 £80
Choose Your Own Dozen 1000 £100
Sharer Dozen 1000 £100

Can You Still Get Free Doughnuts?

Yes, you can get a free Original Glazed doughnut when you join Krispy Kreme Rewards (you must be 16+ to join).

If you don’t have a Krispy Kreme store nearby, you can redeem your free OG doughnut at Tesco. Just select to redeem your reward at Tesco (either online or through the app) and you’ll be sent a single-use printable voucher.

You’ll also earn a free treat on your birthday. Although Krispy Kreme don’t specifically say what the treat is, it’s likely to be a free doughnut. Let me know what you get as your birthday treat in the comments below.

£2 + Instant Krispy Kreme Cashback With JamDoughnut

Get £2 + ongoing instant Krispy Kreme cashback using the JamDoughnut app.

Download JamDoughnut and enter referral code CTUI to get 200 points (worth £2) when you first use it. Buy Krispy Kreme gift cards through JamDoughnut to get instant cashback each time. Read the Krispy Kreme Gift Card T&Cs here.