Ezoic is a Google Certified Publishing Partner that classifies itself as an end-to-end tech digital tech platform for publishers.
What does that mean in laymen’s terms? It’s effectively a free-to-join service that helps optimise your ad revenue, user experience and site speed.
Within 10 days of using Ezoic, I saw an increase in my ad earnings per 1000 visitors of more that 257%.
The blog you’re reading this on, Capital Matters, was built on and is hosted through Squarespace.
This guide is designed to help you integrate Ezoic with your website. I’ll be showing you how I integrated it with my Squarespace site but a lot of the process is exactly the same.
Step 1: Minimum Traffic Requirements
There are a number of ad networks you can join to help monetise your website/blog. Some of the better networks, which earn you the most money, have really high minimum traffic requirements.
Ezoic sits somewhere in between Google Adsense (which will earn you very little) and the more premium, high minimum traffic networks. Ezoic means you don’t have to wait until you hit high traffic levels before you can turbocharge your earnings.
Ezoic currently states on their website that you need to hit a minimum of 10,000 monthly page views (measured by Google Analytics). If you aren’t at that point, don’t back away just yet.
Although Ezoic don’t state this, there are plenty of websites getting accepted with traffic levels below that number. If you’re at around 2,500 monthly sessions or more, I’d suggest applying.
There’s no harm in trying and if you don’t get accepted, just apply again later.
Step 2: Fast Track With An Ezoic Account Manager
This is, by far, the most important step. You can choose to get Ezoic up and running on your website by yourself. But the process is quicker, easier and more efficient if you go through an Ezoic account manager.
They will fast track the process for you.
I’ve literally never known a company that replies to emails this efficiently. Forget 2-3 working days for a response. I managed to get Ezoic up and running within a couple of days due to their email responsiveness.
I could probably finish the article here since your account manager will do most of the work for you. But I’ll keep going and explain the process. If you’re stuck at any stage, this should help you.
Step 3: Sign Up To Ezoic
Your account manager will send you a link to sign up to a free Premium account with Ezoic. This allows them to start the fast track sign-up process.
Step 4: Approve Your Site For Testing
The next step is allowing your site manager to approve your site for testing. They do this by checking your traffic levels and traffic sources. This involves granting them read only access to your Google Analytics account.
How does this work exactly? Here’s an illustrated guide:
Sign into Google Analytics
Click ‘Admin’ and navigate to your desired account/property
Click ‘User Management’
Click the ‘+’ button and ‘Add Users’
Enter the email address your account manager sent you
Tick the ‘Notify new users by email’ box
Tick the ‘Read and Analyse’ box
Once you’ve done this, you can email your account manager and let them know you’ve completed this step.
Step 5: Apply For Google Ad Exchange
This step involves applying for the Google Ad Exchange, a marketplace for advertisers, under Ezoic’s account. This will give you free access to a large number of ad networks.
The more ad networks, the more competition for ad space on your website, the more revenue you generate.
Go to your Ezoic Dashboard > Settings > Link Ad Exchange
You’ll be taken to a page where you insert your AdSense email address (make sure it’s the right one)
Submit and click ‘Enroll’
You’ll receive an email from Google (possibly in your Spam folder)
Google will email you a link to a form where you fill in some details (eg. contact name, billing address, etc.)
Fill in all of the fields. Don’t leave any boxes blank. Put a ‘/‘ in if any boxes don’t apply to you (eg. company name)
Within 24-48 hours, you’ll be approved for the Ad Exchange, let your Ezoic account manager know via email.
Step 6: Connect Your Website To Ezoic
You now have to connect your website to Ezoic by pointing your domain’s nameservers directly to Ezoic’s. This allows Ezoic to sit in between the user and the host (like a proxy).
Here’s how you do it with Squarespace, again, an illustrated guide:
Choose your domain
Go to Advanced Settings
Click on ‘Nameservers’
Add the custom nameservers that Ezoic (your account manager) has sent you
Once that’s done, you can let your account manager know.
Step 7: Integrate Google AdSense
This step involves integrating your existing Google AdSense account, assuming you have one already.
Share your Google AdSense email address with your account manager
Your account manager will generate an invite link to integrate AdSense (this ensures AdSense will compete for ad space on your website
Click on the invite link and accept.
Ezoic doesn’t take a share of your AdSense revenue. It just allows them to input some of your previous stats, giving you a head start when it comes to testing ads.
Once you’ve done that, you can let your account manager know. They will finalise the rest of the setup and let you know when it’s all up and running.
That’s it! You should be all setup. If you have any issues, feel free to comment below with a question or contact your Ezoic account manager for help.
And, if you found this article helpful, check out my other article ‘Ezoic vs AdSense: How I Increased Ad Revenue By 262%’. please don’t forget to like and share.